A familiar hairstyle in a modern guise – come into our salon and try our brand new, revolutionary Newave service for yourself! The solution that gives you soft, natural-looking, yet long-lasting curls – and is also gentle on the hair. The ammonia and thioglycolate-free formula give you a natural looking, smooth, silky, and easy-to-clean hairstyle in less than 20 minutes. It creates long-lasting enrichment even on thin hair! So Newave literally means ‘new wave’, as unruly, curly locks give a trendy and fresh look for both women & men alike.